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Establishment

2001

Olympic Fruit was founded by Thijs van den Heuvel. We started out with 4 people on the second floor of the old Pascual location on the Hagé grounds.

Establishment

Acquisition of Hoofdman-Roodzant

2008

Hoofdman-Roodzant was the first company to be purchased by Thijs van den Heuvel.

Acquisition of Hoofdman-Roodzant

Olympic Food Group

2012

In 2012, Olympic Food Group was established to support the companies with shared services such as HRM and Finance. By that time, there were more than 10 companies under the umbrella of the group.

Olympic Food Group

Establishment Innofruit

2013

In 2013, for strategic reasons, it was decided to sell some companies and opt for backward chain integration by investing in in-house production. Innofruit was established for this purpose. In 2016, the growing locations in South Africa and Northern Macedonia were added to Innofruit's portfolio.

Establishment Innofruit

Establishment Fresh Pack Logistics

2014

In 2014, Fresh Pack Logistics was established. In addition to growing, buying and selling fruit, we were now able cool, store, repack and transport fruit. 

Establishment Fresh Pack Logistics

Establishment Fresh Pride

2016

In 2016, Fresh Pride was established to serve the Middle and Far East, Southeast Asia, India, Africa and Southern Europe.

Establishment Fresh Pride

Acquisition Fresh Pride & Hoofdman-Roodzant

2018

In 2018, the baton was passed on to the next generation when Lennart van den Heuvel took over Fresh Pride and Hoofdman-Roodzant from his father Thijs.

Acquisition Fresh Pride & Hoofdman-Roodzant

Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics

2020

On January 1, 2020, Lennart van den Heuvel also took over Olympic Food Group, Olympic Fruit and Fresh Pack Logistics from his father.

Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics

Fresh Pride Singapore

2022

Fresh Pride Singapore was established in 2022.

Fresh Pride Singapore

Establishment Fresh Pride Serbia and South Africa

2023

In 2023, Fresh Pride was further expanded to include Fresh Pride Serbia and Fresh Pride South Africa. 

Establishment Fresh Pride Serbia and South Africa

Establishment HALF-BAKED

2024

HALF-BAKED, our very own residual flow processing hub, became a reality. This year, we are also taking over part of Greek Grape Company's commercial operations and Olympic Food Group will become Fruitful Ventures.

Establishment HALF-BAKED
2001
Establishment
2008
Acquisition of Hoofdman-Roodzant
2012
Olympic Food Group
2013
Establishment Innofruit
2014
Establishment Fresh Pack Logistics
2016
Establishment Fresh Pride
2018
Acquisition Fresh Pride & Hoofdman-Roodzant
2020
Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics
2022
Fresh Pride Singapore
2023
Establishment Fresh Pride Serbia and South Africa
2024
Establishment HALF-BAKED

View our vacancies

4
Backoffice Employee
Backoffice Employee

Are you the person who brings structure to a dynamic process? As a Backoffice Employee, you are the pivotal figure in the container transport process. You switch effortlessly between suppliers, customers and other stakeholders and ensure that everything runs smoothly administratively and logistically. Then the job of Backoffice Employee at our company is for you!

You plan and organise transport, ensure flawless order entry, maintain contact with various stakeholders and keep an overview of the agreements made with import, sales and production. Furthermore, you will have the opportunity to help think about process improvements

Sales Manager Europe (Fresh Pride)
Sales Manager Europe (Fresh Pride)

As the newest member of our European sales team, you’ll play an important role in shaping the future of the fruit trade. With direct contact with our customers and regular visits, you are key to strengthening our market presence. Together with our sales, import, and back-office colleagues, you’ll bring fresh ideas to the table, help put smart strategies into action, and contribute to our continued growth.

Purchaser/Sourcer for Hoofdman Roodzant
Purchaser/Sourcer for Hoofdman Roodzant

As a Purchaser/Sourcer for Hoofdman Roodzant, part of Fruitful Ventures, you will play a pivotal role in sourcing the best quality fruits and vegetables. Leveraging an established network of suppliers and growers, your focus will be on maintaining and expanding these relationships while identifying new sourcing opportunities

Open job application
Open job application

We are ambitious, fast-growing and always open to new opportunities. 

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